Intiland May Fair Surabaya Holds Adventure-themed Exhibition
Surabaya (05/05) – PT Intiland Development Tbk is holding an integrated expo in Surabaya dubbed “Intiland May Fair”, from May 7 to 28.
Unlike other major property exhibitions, Intiland May Fair is taking place simultaneously in six different project locations carrying the theme “May Fair, My Journey”.
Marketing Director of one of Intiland’s subsidiaries, PT Intiland Grande, Harto Laksono, said that with Intiland May Fair, the public has the opportunity to know more intimately about Intiland’s latest premium property products in Surabaya. The public can also make a purchase or invest in premium property products, including landed houses, apartment units, SOHO, office and retail space, all of which are in Surabaya.
“We are committed to exhibiting the best property products in this expo. The consumers, especially those living in Surabaya, are invited to visit the expo, and benefit from our promotional program or investment package by purchasing various Intiland’s products,” Harto enthused.
This year’s expo, according to Harto, adopted the concept of direct customer engagement, meaning that Intiland invited the consumers to participate in various activities prepared by Intiland during the expo. Consumers are invited to join “May Fair, My Journey” program, which offers an opportunity to have an adventure to six different locations of the expo, namely Graha Natura residential complex, and Graha Golf, Praxis, Sumatra36, The Rosebay, and Spazio Tower apartment complexes.
“This is like joining a holiday tour. With this concept, we invite guests to come and see for themselves the condition of the environment and the construction progress of the projects they are interested in. By visiting the project site directly, they get a different experience, one which offers added value compared to just going to an exhibition,” he added.
People who want to participate in “May Fair, My Journey” program can register starting from May 5, 2017 at Intiland office on the 8th floor of Spazio Tower, or at each of the project’s marketing office. The program participants will get a guidebook for each different project. Then, during a visit to the expo location at each project’s show unit, the participants can enjoy the benefit from a special promotional program for each sales transaction.
The Company has prepared a series of special promotional programs throughout the expo. These include the ease of the twenty-percent down payment as the customer can make the payment in 15 installments maximum. There are also discount packages from five to15 percent off the market price.
Besides the special promotional program, the customers also get a chance to participate in lottery drawing which offers a grandprize of 50 grams of gold. The drawing is open for all participants of May Fair, My Journey program, and customers that buy a property unit during the expo.
Harto Laksono said the participants of May Fair, My Journey program will be taken on a trip to visit the six project sites. They need to collect a visitor’s stamp in their guidebook from each project site.
The complete stamps are to be submitted to the project marketing office, or to Intiland office. The winner of the drawing will be announced at Intiland May Fair gala night held on May 28, 2017 at Spazio Hall, Spazio, Surabaya.
Aside from the drawing and special promotion, the Company has also prepared a series of activities throughout the expo. Each project has prepared activities which visitors can take part in, such as workshop, competition, creativity festival, all of which are open for guests and their family.
“We have prepared many activities, including games and competitions for children. These activities are prepared to make visitors feel comfortable, and they can use the opportunity to build closer relationship with the family,” he said.
At Graha Golf, for example, visitors are invited to join Imagine Your World in Art, a painting and drawing workshop on a canvas bag for children. The mentor is Wiryadi Dharmawan, an animator who won Citra Award at 2013 Indonesian Film Festival. Another activity is Lego Playland & Competition, a Lego-brick competition, and blocking by Robokidz.
The exhibition held at Sumatra36 apartment will include a workshop on decorating cakes presenting Chef Shella (MasterChef Indonesia) and a flower-arranging workshop. There are also a workshop on stringing DIY bracelets at The Rosebay, live music performances at Praxis, a pet dog festival at Graha Natura, and workshop on ceramic-making at Spazio Tower. ***