Jakarta, (15/02) – The property development company PT Intiland Development Tbk (Intiland; DILD) has commenced this year by launching a special sales program titled “Intiland Specta Fair 2023.” This promotional sales program, running from February 15 to April 2023, aims to facilitate the public’s purchase and investment in Intiland’s premium property products.
Susan Pranata, Intiland’s Corporate Marketing Director, explained that Intiland Specta Fair 2023 offers numerous conveniences, discounts, and bonuses for the purchase of Intiland’s property units. One of the main offers includes a price discount of up to 25 percent for the purchase of landed houses and free full furnishings for the purchase of apartment units.
“Intiland Specta Fair is our best offering to the public at the beginning of this year. This program provides numerous property purchase conveniences along with various bonuses available during the promotional period,” said Susan Pranata.
The launch of Intiland Specta Fair 2023 coincides with the improving condition of the national property market after nearly three years of the pandemic. Market confidence and public interest in property purchases are deemed to have gradually improved and grown positively.
The company believes that the launch of Intiland Specta Fair 2023 can serve as the best momentum for the public to acquire property products easily and profitably. This program presents various special offers such as price discounts, free furnishings, electronic products, and purchase schemes with low down payments and mortgage interest rates.
Susan Pranata further explained that the launch of Intiland Specta Fair 2023 also aims to better introduce Intiland’s finest properties to the public. The company invites and provides opportunities for the broader community and potential consumers to own property units in an easy, fast, and profitable manner.
Intiland Specta Fair 2023 caters to various property needs, ranging from housing, apartments, low-rise residential units, office spaces, warehouses, SOHO/shophouses, and commercial properties. These properties are spread across 17 projects participating in this program, with eight projects located in Jakarta, three in Tangerang, and six in Surabaya.
In the Jakarta area, Intiland has prepared four apartment projects: 1Park Avenue, Regatta, FiftySeven Promenade, and SQ Rés, along with four housing projects: 1Park Homes, South Grove, Serenia Hills, and Virya Semanan. Meanwhile, to meet the market needs in Tangerang, Intiland offers two housing projects, Magnolia Residence, and Talaga Bestari, as well as an apartment and warehouse project in the integrated Aeropolis area.
Intiland also offers a variety of property products, such as housing, apartments, and offices, in the Surabaya area. Projects participating in this program include Praxis apartments, Spazio Tower offices, The Rosebay, Sumatra 36, Graha Natura housing, and Plaza Segi 8 shophouses.
“All of our properties are strategically located, and most of them are ready-to-occupy or ready-to-use units. Please visit our projects directly to get special offers, or visit our website at specta.intiland.com for more detailed information about this program,” said Susan Pranata.
The launch of the Intiland Specta Fair 2023 program is also a way for the Company to express its appreciation for the community’s and customers’ trust over the years. The Company hopes that this promotional program can meet the community’s expectations and diverse property needs.
The Company is confident that the Intiland Specta Fair 2023 program will be successful and well-received by the public. The launch of this promotional program is also one of the Company’s efforts to improve sales performance and achieve the 2023 marketing sales target of IDR 2.3 trillion.
“We are targeting sales of around IDR 350 billion from the Intiland Specta Fair program,” said Susan Pranata.
In addition to offering the main promotion, the Company also provides the public with the opportunity to receive various direct purchase bonuses according to the promotions available for each project. Some of the attractive bonuses offered include free service charges for up to 12 months, home appliances worth IDR 200 million, fixed mortgage interest rates of 2.9 percent per year for 2-5 years, electric motorcycle door prizes, home furnishings, and much more.
Specta Journey
Harto Laksono, Marketing Director of Intiland for Surabaya, revealed that the Intiland Specta Fair 2023 program also features a variety of engaging activities and events at each project site. For instance, at the Surabaya projects, a series of activities under the theme “Specta Journey” is organized, which can be enjoyed by all family members and children.
The Specta Journey activities invite participants to visit the project locations in Surabaya to collect love cards and win instant prizes. Participants who manage to collect six different love cards are entitled to participate in a lucky dip to win various prizes, such as 10 grams of gold, a smartwatch, and shopping vouchers worth one million rupiah.
The Specta Journey program also offers additional prizes for those who make purchases during the promotional period, including opportunities to receive double lucky dips and Specta Points. Buyers have the chance to win various rewards such as 50 grams of gold, smartphones, smartwatches, 43-inch LED TVs, and shopping vouchers.
Meanwhile, Intiland projects located in Jakarta and Tangerang also enliven the Specta Fair with a variety of interesting activities. These activities, which can be enjoyed by families and children, include bazaars, electric car test drives, and open house events.
“We hope that the Intiland Specta Fair program becomes the public’s choice for acquiring property easily, quickly, and profitably. We invite the community to visit our projects to see and experience the advantages of our property products and enjoy fun activities with their families,” said Harto Laksono.
With the improving property market situation and the recovering public interest in property products, the Company is optimistic that the Intiland Specta Fair 2023 will be a success. This program is also expected to be the best solution to meet the community’s needs for quality property products.