Surabaya (11/11) – The rapid development of the city of Surabaya in East Java has boosted the rising public demand for property products, including residential, commercial, office, and shopping centers. East Surabaya is an example of an area that is developing very rapidly along with the construction of various public infrastructures, such as toll roads, the Middle East Ring Road (MERR) and the Outer East Ring Road (OERR).
The rapid development of East Surabaya has prompted property developer PT Graha Abdael Sukses (GAS) to launch Amesta Living, an integrated mixed-use area spanning an area of 60 hectares. Located at kilometer zero of the Outer East Ring Road, East Surabaya, Amesta Living provides a variety of property needs, ranging from residential, SOHO, retail, commercial, to lifestyle malls.
GAS, the developer of Amesta Living, is a joint venture between PT Intiland Development Tbk (Intiland; DILD) and PT Abdael Nusa, a property developer from Surabaya which is a sister entity of the property management company Provest.
Harto Laksono, Intiland’s Marketing Director for Surabaya, explained that the development of Amesta Living marked Intiland’s strategic expansion step to strengthen the property market in Surabaya. This collaboration also anticipated the rapid development of the area and the growth of the property market in East Surabaya.
“Through this collaboration, we want to present an integrated residential and commercial area development that is strategically located, has a good development plan, and is built with the concept of sustainable living. We hope that Amesta Living can be a solution to the community’s needs for an environmentally friendly residential area that meets various needs for living, working, engaging in various activities, and socializing,” said Harta Laksono.
Renny Yolanda, Vice Chief Executive Officer of PT Abdael Nusa, said that collaboration with Intiland was nothing new: In 2003 Abdael Nusa collaborated with Intiland for the development of an exclusive residential cluster in the Graha Famili residential area in Surabaya.
She said that the development of Amesta Living is a strategic synergy between two property developers who have a proven track record and successful experience in developing property projects. This collaboration combines both parties’ experience, strength of resources, and a common vision to present the best property products for the community.
“This is an idealistic project and we have thought about all of its aspects in detail to help people have comfortable and affordable housing,” said Renny Yolanda further.
The location of the Amesta Living area at the OERR is very strategic because it is a national road. This 60-meter wide road stretches from the north side of the city of Surabaya to near Juanda International Airport, in Sidoarjo. It takes only about 10 minutes to Juanda International Airport. This area is also close to various public facilities as well as toll road access connecting Surabaya, Sidoarjo, and Mojokerto.
The Company considers East Surabaya to be a fast-growing area along with the construction of road infrastructure and public facilities. These developments have made the East Surabaya area a magnet for many property buyers and investors, especially those desiring more affordable property products.
“The market potential of the East Surabaya area is very good with the level of community demand for residential facilities continuing to increase. We are optimistic that Amesta Living will be successful and become a solution to the community’s needs for an ideal residential area,” said Harto Laksono.
Hans Wibisono, President Director of GAS, added that Amesta Living was built by carrying the concept of a biophilic design approach. This concept emphasizes the creation of harmony between humans and nature, forming a healthy environment that encourages creativity and more productive living.
“The development of Amesta Living is planned into several stages. This initial stage is for residential facilities and the next stages will be developing commercial, business, retail, apartment and other facilities,” said Hans Wibisono.
The first phase of development covers an area of 10 hectares, intended to provide residential facilities for the development of around 700 housing units. In the initial development, it is planned to build 300 units of two-story compact houses, divided into various types according to size.
First, the Nora type, has a land area of 40 m2 with a building area of 53 m2. This type offers two bedrooms, a family room, a bathroom, and a carport. The second option is the Sora type, which comes with two options, namely the Standard unit with a land area of 50 m2 and a building area of 57 m2, and the Deluxe unit with a land area of 60 m2 with a building area of 63 m2.
The third type is Terra, the unit with the largest size. Terra has two bedrooms, two bathrooms, and a carport. This type of house comes in Standard unit, with a land area of 60 m2 or 72 m2 with a building area of 71 m2, and a larger variety, the Deluxe unit whose area is 90 m2 with a building area of 75 m2. This type has three bedrooms, two bathrooms and a carport.
Targeting the segment of millennials, young families, and first-time home buyers, units at Amesta Living feature a Japandi (Japan and Scandinavian) design concept conceived by renowned architect Budhi Harmunanto. The design of the house prioritizes aspects of balance, simplicity, practicality, order, functionality, and multi-usability.
The choice of this design concept was born from the emergence of awareness among the younger generation and millennials of the importance of balance between human activities and nature. This awareness has tended to become a new standard among the younger generation in choosing residential areas that are built with sustainable and environmentally friendly concepts.
“One of the other plus points of Amesta Living is the affordability factor for the community, for we market it starting from Rp800 million. With such an affordable price, consumers not only get a comfortable home, but also get a beautiful environment and various facilities with it,” he said further.
Another added value of Amesta Living is the existence of estate management for professional area management. The Company has appointed Provest as property management to manage Amesta Living.
According to Hans Wibisono, the availability of estate management services provides added value for residents. In addition to providing convenience in managing the environment and the area, estate management also makes it easier for residents to get various other needed services.
Another advantage of Amesta Living is the availability of regional ecosystems where residents can connect and collaborate with each other. This area provides various facilities for commercial, educational, and social activities, as well as public areas that function as communal facilities.
To achieve this, Amesta Living opens up a 8,500 m2 area for the public. Part of this is the Community Center, with an area of almost 2,000 m2, which is the most important social facility for the residents.
Located right in the middle of the area, the Community Center is equipped with facilities such as a jogging track, playground, commercial area, mixed-used area, and a meeting point. This area is also equipped with a water feature and water promenade that utilize a river dividing the area. This area is well managed in terms of cleanliness, beauty, and environmental landscape.
Area Prospects
Amesta Living has strong development prospect and long-term potential. As an integrated mixed-use area, Amesta Living not only offers a comfortable and modern residential environment, but also has a high investment potential.
Its strategic location, with access to national roads and equipped with complete public infrastructure, is believed to provide added value for consumers. The next stage of development through the construction of retail, commercial, business and lifestyle mall facilities will directly boost the value of the area in the future.
The Company is optimistic that the ease of accessibility and connectivity, along with the development of public infrastructure, will be the key driver of the rapid development of East Surabaya. In recent years, this region has become one of the regions with the largest-scale property development in the city of Surabaya.
“The need for housing that is strategically located, compact, affordable, and has an attractive design, is high among customers nowadays, especially young couples, millennials, and those who seeking to purchase their first home. This market segment is slightly different from the landed residential project that we are developing in the West Surabaya area,” said Harto Laksono.
The presence of Amesta Living is expected to meet the needs of residential facilities for the people of Surabaya. Along with the development of the East Surabaya area, the Amesta Living area will become a lifestyle center for dynamic modern urbanites who wish to live in a beautiful and comfortable environment. ***