The national property developer, PT Intiland Development Tbk (Intiland), reported marketing sales of Rp1.1 trillion throughout the first semester of 2017.
The amount demonstrates an increase of 10 percent from the same period in the previous year, during which the company reported income from marketing sales worth Rp1 trillion.
Intiland’s Capital and Investment executive director, Archied Noto Pradono said the income from the marketing sales agreed with the company’s expectation, as the property market was still on the road to improving in the first six months of the year.
Archied said the company predicted that the property market would continue to improve along with the stability in the country’s economy and improvement in the investment climate, as well as national political condition. The company remains focused on its strategy to market its existing projects in order to achieve the company’s marketing sales target of Rp2.3 trillion.
“We continue to keep an eye on the market condition and prepare strategy to anticipate changes in the market. In our 2017 business plan, we have a plan to launch new big-scale projects and proceed with the new development of the existing projects for the second semester,” Archied said.
Based on the segments, industrial estate contributed the biggest to the marketing sales with Rp531 billion or 48 percent of the total. The company achieved this from the sales of lands in its Ngoro Industrial Park, East Java to national automotive companies, and several companies that produce home furniture, animal feed, and processed foods.
The mixed-use and high-rise development segment contributed Rp228 billion or 21 percent of the total income from the marketing sales. The biggest contributor from this segment is the sales of units in 1Park Avenue Jakarta.
The next big contributor is investment properties segment, which booked the marketing sales worth Rp185 billion or 17 percent of the total. The income is from the rental or lease of commercial space, like office and retail spaces, the management of golf course and sports clubs, and rental of warehouses.
The investment properties segment is a source of recurring income. Income from this segment jumped 37 percent from the same period in 2016 which was recorded at Rp135 billion. The increase was thanks to additional contribution from rental of office space in South Quarter in South Jakarta and the management of Graha Famili residential estate.
Archied added that going forward, the company would continue to improve the portion of its recurring income source, namely investment properties segment. The growth of the segment is deemed important as it provides operational stability to the company in the long run.
“The completion of office projects, like Praxis and Spazio Tower in Surabaya will surely improve this segment further,” Archied explained.
The landed residential development segment contributed Rp160 billion or 14 percent. The company is currently developing several residential complexes in various locations in Jakarta, Tangerang, and Surabaya, including Serenia Hills, Talaga Bestari, Graha Famili, and Graha Natura. Based on the types, development income contributed Rp919 billion or 83 percent of the total income from the marketing sales. The other 17 percent, or Rp185 billion, came from recurring income.
Entering the second semester 2017, Intiland is hard at work executing its marketing and development strategies to achieve its 2017 marketing sales target. The company plans to launch several new projects as part of its existing ones, such as 1Park Homes, South Quarter Phase II, and new clusters at Serenia Hills.
Aside from these plans, Intiland is plan to launch two mixed use & high-rise development projects strategically located in the heart of Jakarta’s business hub and Surabaya. The launch of this project will provide significant impact to Intiland’s business prospect and performance in the future.**