Jakarta (29/08) – Indonesia’s largest property technology (PropTech) company, Lamudi.co.id, has officially established a marketing collaboration with property developer PT Intiland Development Tbk (DILD; Intiland). Through this partnership, Lamudi.co.id will serve as the exclusive marketing and sales partner for the Virya Semanan residential cluster developed by Intiland in West Jakarta. This collaboration was formalized through the signing of a Memorandum of Understanding (MoU), represented by Yoga Priyautama, Commercial Director of Lamudi.co.id, and Permadi Indra Yoga, Director of Business Development at PT Intiland Development Tbk, on Thursday, (15/9) in Jakarta.
Yoga Priyautama stated, “Lamudi.co.id is an online real estate platform that provides security and convenience for property sellers, buyers, and renters. As the ‘Trusted Friend for Finding Property,’ Lamudi.co.id is committed to helping property seekers find their dream homes. Our partnership with Intiland exemplifies Lamudi.co.id’s commitment to offering the most comprehensive selection for property seekers, leveraging the company’s experience in a seamless and trustworthy manner.”
According to Lamudi.co.id’s records, the Virya Semanan location is a favorite area with a high number of interested buyers. The marketing of Virya Semanan is a smart solution to help property seekers achieve their dream of owning a comfortable and private home in the bustling city of Jakarta.
“West Jakarta is among the top ten most sought-after areas on Lamudi.co.id,” added Yoga Priyautama.
Lamudi.co.id also notes that the opportunity to own a large plot of land is an important factor when choosing a residence. West Jakarta offers opportunities and diverse choices for property seekers in Jakarta. It is the second most affordable area in Jakarta, with land prices averaging around IDR 23.5 million per square meter.
Permadi Indra Yoga explained that the collaboration with Lamudi.co.id is a breakthrough step to facilitate property purchases for the public. E-commerce services are an effective means for the company to enhance customer service quality while expanding market reach. This innovation aligns with the dynamic changes in consumer behavior, which increasingly demand a variety of services that are easier, cheaper, and more efficient.
“This collaboration is our commitment to providing customers with easy, safe, and competitively priced access to a variety of property services,” said Permadi Indra Yoga.
Virya Semanan is an exclusive residential development covering an area of 6,000 square meters. Featuring a private cluster concept, Virya Semanan offers 30 housing units of various types in a green, lush, and comfortable environment. Emphasizing comfort and a healthy lifestyle, each unit at Virya Semanan is designed with natural lighting and ventilation, combined with elegant and modern designs.
Located within the Taman Semanan Indah residential area, Virya Semanan provides easy access to inner-city toll roads, airports, and the Jakarta Outer Ring Road (JORR). The surrounding area is equipped with comprehensive facilities including shopping centers, supermarkets, educational facilities, and various other amenities to enhance residents’ quality of life.
Virya Semanan is equipped with extensive green open spaces for sports and children’s playgrounds. Additional facilities within the residential area include a sports club offering various amenities such as a fitness center, aerobics, basketball court, swimming pool, and tennis court.
Virya Semanan offers two types of two-story houses: Type 6 with a land area of 6×20 square meters and Type 7 with a land area of 7×20 square meters. All house types offer flexibility for future development with sufficient land available for expansion according to the residents’ needs.
“This partnership provides us with an opportunity to increase market penetration and reach a more suitable target market,” said Permadi Indra Yoga, following the signing of the collaboration agreement.
Direct Marketing to the Target Market
According to Yoga Priyautama, through Lamudi.co.id’s business model which utilizes big data, all marketing and sales strategies for Lamudi.co.id’s exclusive partners are tailored to the targeted prospective property buyers. Using Lamudi.co.id, marketing can be directly targeted to property seekers with relevant interests.
“The renewed trust we have gained from Intiland signals that the presence of PropTech as a digital intermediary connecting seekers and developers is increasingly proving its benefits,” said Yoga Priyautama. Previously, Lamudi.co.id had also marketed other Intiland projects included in the Intiland Collections program, located in Jakarta, Tangerang, and Surabaya.
With the signing of this exclusive partnership, Lamudi.co.id hopes to make a positive contribution as a PropTech in developing the digital property ecosystem, serving as a hub that connects all parties including developers, agents, banks, and property seekers on one platform. Through exclusive cooperation with Intiland, Lamudi.co.id’s property consultants, both freelance and in-house, will adopt a consultative sales approach, such as property financing, to ensure buyer confidence in the Virya Semanan housing.
Having acquired OLX’s property business in January 2022, Lamudi.co.id also reaches 22 million property seekers each month through the Lamudi.co.id website and application, as well as OLX Property, ensuring the highest visibility for the Virya Semanan housing project.***